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Chartered Digital Marketer (CMktr) | Strategic, Data-Led & AI-Driven | Passionate About Cybersecurity

Harry Poole |
Digital Marketing Manager

I create data-driven marketing strategies, leverage AI tools for growth & explore cutting-edge cybersecurity solutions to safeguard digital success.

Harry Poole
Personal Statement Image

Personal Statement

I’m a Chartered Digital Marketing Manager with 7+ years of experience in B2B & B2C eCommerce. Proven ability to drive traffic, boost sales/leads, exceed KPI growth targets and achieve business objectives through data-driven campaigns & innovative strategies. Skilled in leveraging marketing/business efforts through AI tools and emerging technologies to improve efficiency and stay ahead of industry trends and competitors. Alongside my passion for Digital Marketing, I’m also passionate about cybersecurity and currently pursuing globally recognised qualifications to better safeguard marketing operations in a rapidly evolving digital landscape. Now seeking a new challenge in a forward-thinking company where I can apply my expertise, continue learning and make a measurable impact.

We solve real problems​

Work Experience

deploy-eCommerce-Agency

Digital Marketing Marketing Manager

2023 – Present

  • Developed & executed data-driven B2C & B2B digital marketing strategies to drive brand growth, customer engagement & revenue - while managing a team, training & strategies to achieve objectives.
  • Integrated AI-powered tools across channels to efficiently optimise workflows, targeting, performance & automation.
  • Led SEO initiatives through keyword research, content optimisation, performance tracking and continuous algorithm monitoring to increase organic visibility & traffic.
  • Managed & optimised email marketing campaigns via Klaviyo, Omnisend & Mailchimp using segmentation, automation & targeted campaigns.
  • Delivered paid & organic social campaigns across Meta, Instagram, LinkedIn & X, leveraging AI for dynamic creative and precise targeting.
  • Implemented Conversion Rate Optimisation (CRO) & website optimisation strategies through analysing the customer journey and implementing omnichannel marketing strategies to boost retention, LTV & engagement.
  • Oversaw & managed affiliate marketing programmes via Awin and PaidOnResults to drive traffic & revenue growth.
  • Created, ran and managed high-value budget PPC campaigns across Google & Bing, through all campaign types forecasting spend and tracking ROI and ROAS.
  • Conducted competitor and market research using tools/AI to identify trends, benchmark performance & uncover new growth opportunities.
  • Analysed campaign performance using GA4, Agency Analytics & other analytic tools to inform strategic data-driven decisions.
  • Created, maintained and optimised Shopify, WordPress & Magento websites, improving UX & supporting business objectives.
  • Created engaging visual and written content with generative AI, Canva, Photoshop & other Adobe tools to support multichannel campaigns.
Click-Dealer

Digital Marketing Account Manager
&
Senior Search Engine Marketing (SEM) Manager

2022 – 2023

  • Led strategic planning and execution of PPC and SEO campaigns across Google Ads and organic search, focusing on ROI, lead generation & brand visibility for automotive clients.
  • Delivered full customer journey funnel digital strategies (Search, Display, PMax, SEO, etc) integrating paid and organic efforts to maximise growth and performance.
  • Managed various advertising budgets, ensuring efficient CPA/ROAS through smart bidding, A/B testing & continuous optimisation with data-driven decisions to increase leads.
  • Conducted SEO audits, keyword research & technical site improvements to drive relevant organic traffic and domain authority.
  • Oversaw and managed a high-performing marketing team, providing leadership, training, & campaign/strategy direction to maintain performance & delivery standards.
  • Built and maintained strong client relationships, providing insightful performance reports and strategic guidance to meet KPIs and business goals.
  • Utilised tools like GA4, Search Console, SEMrush & internal analytics platforms to make data-driven decisions and optimise campaigns.
  • Collaborated cross-functionally with sales, product & content teams to align messaging, UX, campaign goals & business objectives.
  • Supported new business development through participating in pitches and onboarding strategies.
bikezaar

Digital Marketing Executive

2018 – 2022

  • Developed & executed data-driven B2C & B2B digital marketing strategies to drive brand growth, customer engagement & revenue - while managing a team, training & strategies to achieve objectives.
  • Integrated AI-powered tools across channels to efficiently optimise workflows, targeting, performance & automation.
  • Led SEO initiatives through keyword research, content optimisation, performance tracking and continuous algorithm monitoring to increase organic visibility & traffic.
  • Managed & optimised email marketing campaigns via Klaviyo, Omnisend & Mailchimp using segmentation, automation & targeted campaigns.
  • Delivered paid & organic social campaigns across Meta, Instagram, LinkedIn & X, leveraging AI for dynamic creative and precise targeting.
  • Implemented Conversion Rate Optimisation (CRO) & website optimisation strategies through analysing the customer journey and implementing omnichannel marketing strategies to boost retention, LTV & engagement.
  • Oversaw & managed affiliate marketing programmes via Awin and PaidOnResults to drive traffic & revenue growth.
  • Created, ran and managed high-value budget PPC campaigns across Google & Bing, through all campaign types forecasting spend and tracking ROI and ROAS.
  • Conducted competitor and market research using tools/AI to identify trends, benchmark performance & uncover new growth opportunities.
  • Analysed campaign performance using GA4, Agency Analytics & other analytic tools to inform strategic data-driven decisions.
  • Created, maintained and optimised Shopify, WordPress & Magento websites, improving UX & supporting business objectives.
  • Created engaging visual and written content with generative AI, Canva, Photoshop & other Adobe tools to support multichannel campaigns.

Robust IT
2025 - Current Time

Cyber Security
Microsoft Azure Fundamentals
Microsoft Security, Compliance & Identity Fundamentals
Certified Ethical Hacker (CEH) V13
CompTIA Security+
CompTIA Network+

Staffordshire University
2021 - 2022

Chartered Institute Of Marketing (CIM)
Professional Digital Marketing
Lv6 Diploma

Digital Marketing & Cyber Security

Education & Development

Marketing, AI & Cyber security

Professional Certifications

Committed to continuous professional development, I hold a range of globally recognised certifications that demonstrate my expertise.

Digital-Badge_Chartered-ACIM
Digital-Badge_L6_Qual_Diploma_in_Professional_Digital_Marketing
398bce46-5b0f-4f13-bb6a-4c684e4ccdbe
501A92FE-FB39-4717-9897-E0049C7079CD
1685058763920
Digital-Badge_L6_Award_Digital_Optimisation
Digital-Badge_L6_Award_Marketing_and_Digital_Strategy
Digital-Badge_L6_Award_The_Digital_Customer_Experience

My Soft Skills

- Hard-working, Innovative & creative.
- Keen to learn with a passion for - marketing, AI & cyber security.
- Technically competency & a fast learner.
- Excellent problem-solving & attention to detail.
- Excellent work ethic, innovative & multi-tasker.
- Translating data into actionable insights.
- Data-driven decision-making.
- Strong verbal & written communication.
Presentation & reporting skills.

Soft Skills

Marketing Skills

  • B2B & B2C Marketing Tactics
  • Data-Driven Strategy & Planning
  • Paid Media (PPC, Social Ads, Search, PMax, Display, Retargeting)
  • AI Marketing & Work Flow Automation
  • Email Marketing & CRM Segmentation
  • SEO & SEM Optimisation
  • Conversion Rate Optimisation (CRO) & Website Optimisation
  • Customer Journey Mapping
  • Content & Graphic Creation
  • Multi-Channel Campaign Management
  • CMS Development & Maintenance
  • Web Analytics & Analysis
  • eCommerce & Marketplace Marketing
  • Team Leadership & Guidance
  • Budget Management & ROI Maximisation
  • Reporting, Presenting & Data Analysis

Platform Experience Examples

  • Canva, Adobe Photoshop, Illistrator & Lightrooms, etc
  • Shopify, Magento & WordPress/WooCommerce
  • Mailchimp, Omnisend & Klaviyo
  • Hubspot, Zoho & FreshDesk
  • Google Analytics, Adwords, Bing Ads, Shoptimised, Merchant Centre, Search Console, HotJar & GTM.
  • Hootsuite, Content Studio, Meta, X, Linkedin & Instagram
  • Moz, SEOPowersuite & SEMrush, etc
  • ChatGPT, Jasper, SEOSurfer, Grok, Zapier, etc
  • Awin & Paid On Results